Wednesday, July 25, 2012

Tacks on the road and bicycle racing go way back. A belated tip of the cycling cap to the TdF

Perhaps you've heard that during one of the later stages of this year's Tour de France a misguided "fan" sprinkled the road with tacks and took out a number of competitors, support cars and media motor scooters.  Although the outcome was not altered, the makers of Stella Artois remind us that nothing is new under the sun.

3 comments:

  1. A true story from the Michelin history.
    "In 1892, another event allowed Michelin to showcase the efficiency of its removable tyre: the “Course aux Clous”. On a course that ran from Paris to Clermont-Ferrand, Edouard Michelin had nails placed on the road to ensure the success of his riders who were competing on removable tyres that could be changed in three minutes."

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    1. Nothing like a well timed demo to drive marketing...

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